4 Reasons Why Couples Should Buy Their Diamond Ring Online

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When it comes to diamond purchase, many consumers will opt the traditional approach of visiting a physical jewellery atelier to peruse and choose the classic diamond ring of their choice. That has been the case until the Internet gave them another option: purchasing a diamond ring online.

Initially, this hasn’t been gaining as much traction as it should have. Many potential consumers are sceptical and hesitant about an online purchase for a diamond ring – after all, it’s a pretty costly investment for something that holds significant meaning. They would rather go out of their way to feel assured of a diamond ring that they can see and touch rather than to risk everything else and get the wrong purchase.

These are all valid concerns – but today’s online shopping has evolved to meet contemporary needs, so those worries may be a thing of the past. Now, you can attain both convenience and quality at the same time with a peace of mind. Here are some reasons why you should consider buying your diamond online and how to do so with confidence.

1. Shop at the comfort of your home

The selling point of online shopping is the ability to shop within the comfort zones of your own home. You have all the time in the world to figure out your preferences and peruse your options before settling on one. This flexibility and freedom allow you to avoid being overwhelmed and pressured into buying the first ring that you’re gravitated towards. You can now sleep on your decision and ponder for a few days before purchasing a ring that you’ll have no regrets of buying.

2. The accessibility of information

A common concern when shopping for diamonds is not knowing how to discern and choose a quality stone. It’s especially confusing if you’re new to the gem and its terminologies.

However, this is no longer a struggle now that the Internet has made diamond education and research accessible to many. There are numerous resources and guides available online to give you a basic understanding of the attributes of a quality diamond. As you dive deeper into your research, you will also realise how vast your options truly are. Lab made diamonds, for instance, have been gaining traction as they are essentially excellent mined diamond alternatives with price points that are a fraction of their mined counterparts. Now, you have another option to sport a big rock on your finger whilst avoiding the financial pinch.

Once you have the diamond education you needed, you can now filter through the diamond catalogues in the website to look for the specifications you have in mind. From ring size to price, you can also factor in your personal taste and style to narrow down your options for your choice of ring.

3. Online consultations

Another concern that couples have when it comes to shopping for diamonds online is the lack of customer service. This is readily available as soon as you step foot into a physical jewellery atelier, but it may not easily be the case for an online store.

You don’t need to fret! At Star Carat Shop, we provide a virtual concierge service that offers you a one-to-one consultation with our friendly jewellery consultants! They are more than happy to guide you through the entire process and assist you during the purchase, should you run into any questions when it comes to getting the ring.

4. Reliable and convenient delivery

One of the many reasons why many opt to shop online is the convenience: from the first click to the delivery. You no longer need to step out of your home to get the item you need; instead, you can have it delivered to your doorstep in just a matter of days. This, however, comes with scepticisms and concerns, especially when the very item that you wish to have delivered is a precious gem. The prospect of losing such an exquisite diamond in the mail is not something anybody would want to consider.

At Star Carat Shop, our Fuss Free delivery is done in-person to keep your diamond ring safe and sound, and reach to your doorstep promptly. Self-collection is also an option, once the circuit breaker measures have been lifted. You may collect your purchase between 12pm to 6pm at our showroom within 5 business days upon confirmation. Should you run into any problems, you are more than welcome to contact us.

Now that we’ve gone through the reasons why you should consider shopping online for your diamonds, you’ll need to be equipped with the right tools to discern the online jewellers that you should engage with and the ones you shouldn’t.

Jewellers with a good reputation

Start with a jeweller with a sound and established reputation. Learn more on the number of years they’ve been in the industry and look through the reviews from their previous customers. This will give you an inkling of the quality of diamonds and customer service they offer. Reputable jewellers also have a gemologist certificate with every diamond purchase.

At Star Carat Shop, we have been in the diamond business for over 30 years and all our lab grown diamonds are Type IIA diamonds certified by the International Gemological Institute (IGI), which assures consumers of its rare quality.

Jewellers that will insure your shipments

Whilst it is highly unlikely, you will still want to protect yourself and the diamond on the rare event that your package gets stolen, lost or goes missing. Thus, ensure that your jewellers insure your shipments. At Star Carat Shop, we make sure that all our shipments are 100% insured for a peace of mind.

Jewellers with transparent return policies

When buying anything online, there might be a slight chance that there might be discrepancies or miscalculation in the process. Whether it’d be a ring that’s not of the right size or a wrong delivery altogether – you need to know you can change or return the item you’ve just purchased.

While most jewellers have a no return and cash refund in any part or in full, you can opt to exchange your purchased item for another – so long as it has an equal or higher value. In the latter case, you will have to top up the additional difference. At Star Carat Shop, you’ll need to contact our consultant within 14 days upon receiving your item for any exchanges.

So, if you’ve been on the lookout for a brilliant engagement ring, don’t hesitate to book an e-appointment via our website! Once confirmed, we will set up a live video consultation to guide you through your selection, share educational anecdotes and showcase the various ring designs to help you find the right one. You will also be pleased to know that you can save more with a Star Carat lab grown diamond – up to 50% less – compared to a typical 1 carat diamond ring price that’s mined from the Earth. This means a bigger stone and better savings!

For more information, head down to our Facebook or Instagram pages!